Selected Works

Hi, I’m Cherawat Pumma (Lek), a multidisciplinary graphic and digital designer with over 10 years of experience working alongside digital marketing teams across advertising agencies, startups, clinics, and financial organizations.

My experience extends beyond graphic design into social media design, branding and visual identity, web design, UI/UX, content planning, and SEO. This broad background allows me to approach design not only from a visual perspective, but also with a strong understanding of brand communication, user experience, and marketing objectives.

One of my strengths is being able to take a project from brief to execution — interpreting the challenge, developing the creative direction, building the visual approach, and carrying the work through to the final deliverable. I’m comfortable working independently as well as collaborating closely with marketing, content, and development teams.

I continuously explore new technologies and workflows, including AI-powered tools such as ChatGPT, Gemini, Magnific, and ElevenLabs. I use them as part of my creative process to accelerate research, experimentation, and production while keeping human creative judgment and design thinking at the center of the work.

I’m particularly interested in branding, digital products, technology, and evolving social media trends. I believe today’s designer should do more than make things look good — we should understand the problem, think strategically, and create solutions that work for users, brands, and business goals.